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Product and Brand Development, Training and Launch


After watching the 2008 series of Britain’s Got Talent and seeing Strike pair Danny Ball and Liam Richards wow the judges along with over 15 million viewers, Chris approached the pair with the idea of taking performance martial arts and developing it into a product which could be delivered in Leisure Centres across the country. After 6-months of development work the product had it’s media launch at Willesden Sports Centre in London in early 2009 before being featured on legendary children’s programme Blue Peter. Syllabus manuals and coaching DVD’s for children were created along with a two-day training course for budding instructors across the country.

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