VIRGIN ACTIVE

PRODUCT & CURRICULUM DEVELOPMENT, TRAINING & ONLINE RESOURCES

(2011-2012)

Virgin Active currently has 122 Clubs across the UK and over 1.1million members worldwide. Part of Sir Richard Branson’s Virgin family which employs over 50,000 staff, Virgin Active Health Clubs are known for their family friendly facilities, even more so since the 2011 purchase of 55 Esporta Health Clubs.

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BRIEF:

To develop standardised holiday camp programmes to be delivered in Clubs across the UK with training and online resources for their Children’s Activity teams.

PROJECT:

Chris Sharman’s previous role as Families Director at Esporta Health Clubs provided the perfect platform for creating Holiday Camp resources for Virgin Active Clubs. The aim was to ensure consistency across all clubs whilst providing innovative content to improve the Ofsted Registered holiday schemes.

Themed content for Halloween, Christmas and Easter was provided along with 6-weeks of summer camps programmes. The iKidz team also created an online platform for staff to log in and download content and session plans.

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