LAZYTOWN SPORTSCLUB

PRODUCT & CURRICULUM DEVELOPMENT, CONTENT FILMING, TRAINING

(2011 – PRESENT)

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BRIEF:

To head up the development of an activity programme for 3-7 year olds based on the global TV show LazyTown.

PROJECT:

The LazyTown SportsClub is based on the global TV Show LazyTown and it’s characters Sportacus, Stephanie and many others.

The iKidz Training and Consultancy team worked very closely with LazyTown creator Magnus Scheving  to develop and launch an activity programme for children aged 3-7 based on the show’s characters and ethos for healthy living and keeping children moving.

Chris and Erica developed content, choreography, lesson plans and training manuals and assisted with the filming of resources out in Iceland.

The programme was piloted in Mexico City in 2011 and is now being rolled out globally via a licensing programme.

iKidz Training and Consultancy have been retained as content developers and LazyTown’s global training partner.

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