Disney's 24 Hour Challenge

Inspired by the launch of Disney/Pixar's Incredibles 2 Film

(2018)

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BRIEF:

To design 24 activity ‘missions’ for a summer Healthy Living activation inspired by the launch of Disney/Pixar’s Incredibles 2 film.

PROJECT:

Following a tender process, iKidz Training and Consultancy were selected to work with Disney’s Healthy Living Team to conceptualise 24 different activity ‘missions’ which would form a significant element of their Summer 2018 24 Hour Challenge.

Disney’s 24 Hour Challenge is free for families and teams to take part in. As part of the Challenge they are encouraged to choose various activity ‘missions’ to complete. Teams log the hours they’ve completed together as a team over the 12 week summer period and are incentivised and rewarded along the way.

iKidz Training and Consultancy worked closely with Disney’s Healthy Living Team to conceptualise the 24 different activities which were inspired by the skills characterised by Incredibles 2 characters (strength, speed, flexibility, etc.). The activities needed to be suitable for groups of 2-10 people, be age appropriate for 4-11 year olds and their wider family, involve teamwork and above all be safe and fun to complete.

The Summer 2018 24 Hour Challenge also enabled families to fundraise for UNICEF

For More Information visit: www.24hourchallenge.com

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