CHALLENGER SPORTS

MINIKICKERS, PRE-SCHOOL SOCCER PROGRAMME

(2011 – PRESENT)

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BRIEF:

Product and Curriculum Development with associated Training

PROJECT:

Further to work completed for Challenger Sports with their Freestyle Camp and TetraBrazil Soccer Schools, Chris was asked to head up the development of a pre-school soccer programme to be launched across the United States and Canada.

The curriculum for 2-5 year olds was developed using soccer as the medium for delivering pre-school learning outcomes. After a pilot in summer 2011 the programme saw over 10,000 children attending in 2013 and has been Challenger’s fastest growing brand over the last few years

Coaches are trained in the United Kingdom before flying out to America/Canada to deliver the programme.

Lenny the Lion was created to front the brand along with a MiniKickers song which is played at the beginning and end of each session.

MiniKickers was adapted in 2013 by Chris and the team at Challenger Sports and is now being rolled out globally via a franchise operation in the United Kingdom. For more information please visit www.tinytykes.co.uk

mini-case

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