Head of Retail Services (Esporta)
Responsible for the strategic development and financial performance of the company’s retail service areas (Fitness, Family Activities, Racquets and Swimming) across 55 sites in the UK

Family Activities Director (Esporta)
Responsible for the re-branding and re-launching of the family brand and associated products across the Esporta Estate

National Programming Manager (Leisure Connection) 
Responsible for the standardisation and financial performance of programming brands across the businesses 70+ locations; included Children’s Activities, Sports Development and Adult Activity Participation.

Head of Business Development and Training (ICFDS) 
ICFDS is the parent company for Brazilian Soccer Schools and Socatots franchising across the globe; role included the support and training of franchisees around the world and product/programme development.

Group Programme Development Manager (Wycombe Leisure Ltd) 
Now trading as Nexus Community this role was created to achieve increased profit contribution and excellent service standards by developing new product brands across children’s activities, swimming and adult exercise.


  • Children’s Activities / Family Fitness
  • Children’s Parties / Holiday Camps
  • Indoor Play Centres (Soft Play businesses)
  • Day Nurseries and Crèche Facilities
  • Product and Brand Development
  • Product Launches and PR Campaigns
  • Standard Operating Procedures / Manuals
  • Football Coaching / Development / Individual Skills Coaching
  • Franchising / Licensing
  • Development and Delivery of bespoke training courses
  • Compliance / Brand Standards Auditing
  • Ofsted


Other Team Members

Erica Ryder (Consultant and Master Trainer)


Erica has more than 18 years experience in the health and fitness industry and holds a wide spectrum of qualifications that cover group exercise, personal training and relaxation therapy.

Erica started her career as a personal trainer and group exercise instructor. She has a background in dance and theatre studies and has a passion for all styles of dance. Erica teaches a variety of dance based fitness classes to both adults and children.

Erica has been working with iKidz T&C Director Chris Sharman over the past year on the development of The LazyTown SportsClub programme and has come onboard to further develop the product and assist with new business in the development of dance and fitness programmes for children and families.

Emily Morgan (Project Assistant)


Emily is a children’s fitness specialist alongside freelance work teaching Zumba and other Exercise to Music Classes across her local area. She has worked in schools as a Teachers Assistant and has done volunteer work with children for over 10 years.

Emily is current assisting the company’s Fitness 4 Life Schools Engagement Campaign in London, supporting the team with assessments and school support visits. Emily has a hands on approach to projects her natural enthusiasm working with children makes her an idea operational deliverer for the company.

Victoria Gledhill (Executive Assistant)


Victoria is our Little Miss Organised, she keeps us all in line and makes sure the office and all the admin connected with it is ship-shape and running smoothly!

With two children of her own, she plays a major part in strategy sessions using her son and daughter as the perfect sounding board for our ideas. She also keeps our blog ( up to date so that our follows have always got fresh ideas, content and information on working with children.